Robot and Black Mirror show the rewards and risks of new technology-with an emphasis on the risks-exploring complex issues about data, privacy, and life online through compelling (and often unnerving) storylines. One example of what this looks like can be seen in our own JustFilms program, which supports filmmakers who are increasingly moving between the worlds of independent and commercial film, web and TV-as newer platforms like Hulu, YouTube, Amazon, and Netflix are joining traditional cable and public TV as spaces for experimentation in cinematic storytelling.
If we can leverage the characters and stories that have already captured people’s attention, pop culture can be an opportunity for powerful strategic communications, too.
How can funders support the development of impactful media? What medium could advance messages related to your areas of philanthropy?.Alfred Ironside explains how pop culture can act as a powerful tool for communicating problems and solutions to drive social change.
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